According to a latest Digital TV Research, Netflix will remain the dominant OTT platform in the entire Western Europe SVOD market for the next five years. The research also forecasted that Amazon will provide a tough challenge to Netflix by entering 15 Western Europe countries by the end of next year.
The research stated that Netflix’s share in Western European SVOD subscribers will fall from 51% in 2015 to 47% by 2021, having Amazon risen from 14% to 21%. The report states 55.17 million paying SVOD subscribers across 17 countries by 2021, up from 24.17 million in 2015. More than 8 million subscribers will be added in 2016 alone.