According to a recent research by Future Market Insights, the global OTT content market was estimated at US$ 47.7 billion in 2015 and was expected to reach a market valuation of US$ 53.2 billion by the end of 2016. The research estimated Video OTT market to be valued at US$ 24.4 billion in 2015 and this segment is further expected to dominate in 2026.
Based on the study of monetization models, AVOD revenue model accounted for a high revenue share than other models and was valued at US$ 17.3 billion in 2015, and is also expected to continue dominating in 2026. In devices, smartphone and tablets had high revenue share and were valued at US$ 19.1 billion in 2015, further continuing to dominate in 2026.
