Written by: Roshan Dwivedi
GfK’s 2016 Ownership and Trend Report shows 17% of US TV homes relying on broadcast only delivery up 2% from last year with another 6% using just OTT video from Netflix, Amazon Prime, Hulu, or YouTube who do not have traditional broadcast or pay TV reception at all. This was also up from 4% a year ago. Expect it to accelerate once again next year.
Quite naturally TV homes with someone between 18 and 34 years old are more likely to opt out of cable and satellite with 22% just taking free to air broadcast, and 13% watching just Internet TV (versus 6% of all TV homes).
Overall, 38% of 18-to-34 households rely on some kind of alternative TV reception or video source, versus 25% of all homes. The reverse is true, so if homes have one resident over 50n then 82% have pay TV.
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