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Social Video influences Consumer Purchasing Behavior 13 February 2017

A recent research has revealed that three quarters, some 74% of consumers are watching some or the other form of video content on social media, which is positively affecting their purchasing decision making, especially that of millennials.

18-25 year-olds are spending an average of nine hours a week watching social video, which is an average two hours more than their next generation. However, only 24% of 18-24 year olds are watching Facebook videos, as compared to the 36% for other generations. Millennials were also reported to spend 9 to 8 percent of their viewing time on Snapchat and Instagram, respectively.

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Roshan Dwivedi

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