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Subtitled ads increase brand awareness by 18%

According to a new research by AdColony and Millward Brown, brands can increase the awareness of their advertisements by adding subtitles in them. The research states that more and more ads are being viewed on computers and mobile devices without the sounds and brands are put in challenge to create ads that seem engaging with or without the sound.

The research also carried out campaigns for subtitled creatives for movie and entertainments and managed a 9.9 % points uplift for brand awareness KPI, with subtitled creatives in entertainment segment alone experiencing an 18.8 % points uplift of brand awareness overall.

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