Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

VOD Ads generate 4.85 Billion in 2016 29 August 2016

Mexico’s Digital Video Market Grows 39% in 2016

According to a recent report by Canoe, ad revenues by video on demand platforms were at 4.85 billion in the quarter 2 of 2016, which is almost double than that of 2.775 billion in the last year. The increase comes as viewers are shifting towards VOD platforms, more interesting content is becoming available and advertisers are taking advantage of dynamic ad insertion, reaching 35 million homes.

The dominant position in VOD ads is mid-roll ads, having 4.18 billion impressions, compared to 569.3 million in pre-roll ads and 100.3 million in post-roll ads. The last year itself had 2.34 billion mid-roll impressions and just like the last year biggest ad impressions this year are also on weekends with 810.2 million on Saturday and 807.1 million on Sundays, having Monday at 666.8 million impressions.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
11 Biggest Streaming Mistakes That Live Streamers Make + How to Avoid Them

11 Biggest Streaming Mistakes That Live Streamers Make + How to Avoid Them

  Are you a newbie live streamer, afraid of streaming mistakes? Then, you are on the right page! We will...

30 March 2023
The 9 Best Live Broadcasting Software of 2023

The 9 Best Live Broadcasting Software of 2023

  Introduction Live streaming has become quite popular over the last decade and has emerged as an easy-to-reach method of...

27 March 2023
Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Muvi – the world’s first no-code OTT platform is ready to showcase its powerful features at the NAB Show 2023,...

23 March 2023
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023




 

Book a Meeting
close-link