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VOD services from YouTube, Netflix are Hit in Brazil

Roshan Dwivedi Published on : 07 September 2016

According to a recent report from August 2016, over 80% of internet users in Brazil use YouTube to watch their favorite video on demand content online. Whereas, Netflix was used by 71% respondents in the same duration. Also, one in two of these surveyed said that they watched movies by Globo on TV, a Brazilian media conglomerate, which leads video streaming services from Google Play, Amazon and iTunes.

These figures are definitely higher from US figures on these services. A survey from January 2016 revealed that 46% of US internet users not only watch Netflix but also like paying for the subscription. However, weekly viewing habits of Brazilians were also higher than their US counterparts in an other survey.

Written by: Roshan Dwivedi

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