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Millennials Use Online Video as a Pillar of Their Marketing Tactics

According to data from new SMB survey, marketing trends for small and medium-sized businesses (SMBs) are shifting from traditional channels, i.e. print, radio and television advertising, and even classic word-of-mouth marketing, as millennials implement new, more viral digital practices, like social media and particularly online video.

The new survey report, Unlocking The Most Powerful Shift In SMB Marketing, was released by Magisto, a popular smart video storytelling application.

The survey found that traditional marketing goals have not changed for SMBs, revealing that three out of four SMBs want to generate new customers and over half want to build customer loyalty and grow brand awareness.

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