Mobile is the leading device platform on which video is expected to be accessed most in the future. Despite the fact that content is better accessed on big TV screens, mobile screens are going to rule the majority of the market because of convenience and reach. This, however, doesn’t mean that TVs are going to be replaced by mobile devices. Also as linear TV remains more profitable than VOD, TV viewing is not going to decrease. At the same time, mobile viewing will increase, that is, there will be an overall increase in video consumption.