Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Mobile Vs TV: Media & ad honchos battle it out at MELT 2015 25 May 2015

323481-kyoorius

The mobile trend was very much prominent on day one of MELT 2015, being held in Mumbai. The festival was abuzz with the IAA Debate, where Arnab Goswami, Editor-in-Chief, Times Now, and Rajiv Lochan, CEO, Kasturi & Sons, against The Quint’s Raghav Bahl and Vikram Sakhuja, Group CEO & equity partner, Madison, battled out the question as to whether mobile has overtaken TV as the primary screen for news and entertainment.

Sonali Krishna moderated the debate and the audience was privy to some heated discussion on the topic.

Vikram Sakhuja opened the debate by observing that with growing Internet penetration, email is one of most used mediums today and soon it will become the primary medium to post anything. “In India, we have three times more emails than snail mails. At the same time, there is no doubt about the fact that mobile will also become a primary medium soon for consumption of news and entertainment,” he added.

Sakhuja stated that the consumption of news would be in bite size and would increase rapidly on mobile because of the convenience that consumers got out of this medium. “Mobile is not a zero sum game, rather it is a market expansion game,” he maintained. He also mentioned that even in the case of entertainment, the usage of mobile is growing day by day. Sakhuja mentioned the example of Hindustan Unilever’s Kan Khajura Tesan and stated, “In the media dark places of India, mobile is the only screen for entertainment.”

On the contrary, Arnab Goswami pointed out that despite the huge Internet penetration in the UK and the US, television still held the top position and was the primary medium of consumption. He noted, “98 per cent of TV viewing happens in normal households and interestingly, there is no digital company or video streaming site that created content 24×7, hence most of the content that goes online is from television and print.”

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
How Improved CDN Helps Meet Surging OTT Demand?

How Improved CDN Helps Meet Surging OTT Demand?

  Content Delivery Networks are servers that are distributed geographically, and function together to serve your viewers faster and with...

25 November 2022
7 Reasons to Migrate to a Cloud Streaming Platform

7 Reasons to Migrate to a Cloud Streaming Platform

  With many features and benefits offered by a cloud streaming platform, a greater number of video producers and content...

25 November 2022
Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

  There are over 2.7 billion smartphone users all over the world and out of those around 1 billion people...

25 November 2022
Samsung TV Vs LG TV - A Comparative Study

Samsung TV Vs LG TV - A Comparative Study

  Samsung TV vs LG TV is probably one of the most-discussed topics in this era of smart TVs and...

24 November 2022
6 Best Multistreaming Platforms in 2022

6 Best Multistreaming Platforms in 2022

  Live streaming has seen a huge growth in consumption since the past few years and according to the research,...

23 November 2022






 

Get Offer
close-link