Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Most OTT Video Services Will Lose Christmas Subs In 6 Months Or Less

Roshan Dwivedi Published on : 09 December 2015

OTT TV platforms are going to be a hit for consumers this Christmas, with 52 per cent of viewers around the world planning to use an online TV service during the festive season,  according to a research study commissioned by Paywizard. However, many operators like Amazon Prime, Hulu and Netflix are going to lose many of their festive gains, with 45 per cent of subscribers planning to cancel their subscriptions immediately or within six months.

The study, carried out in Australia, Brazil, Germany, Singapore, the UK and US, found that around 25 per cent of consumers already use an OTT platform, and a further 27 per cent are planning to go OTT this Christmas, taking advantage of free trials and special offers. However, perceived poor value-for-money and a lack of sustainable content choices mean that 15 per cent of OTT subscribers plan to cancel their services in January, with a further 30 per cent churning in the next six months.

Source : Advanced Television

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour