OTT TV platforms are going to be a hit for consumers this Christmas, with 52 per cent of viewers around the world planning to use an online TV service during the festive season, according to a research study commissioned by Paywizard. However, many operators like Amazon Prime, Hulu and Netflix are going to lose many of their festive gains, with 45 per cent of subscribers planning to cancel their subscriptions immediately or within six months.
The study, carried out in Australia, Brazil, Germany, Singapore, the UK and US, found that around 25 per cent of consumers already use an OTT platform, and a further 27 per cent are planning to go OTT this Christmas, taking advantage of free trials and special offers. However, perceived poor value-for-money and a lack of sustainable content choices mean that 15 per cent of OTT subscribers plan to cancel their services in January, with a further 30 per cent churning in the next six months.
Source : Advanced Television