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Netflix still dominates video streaming, representing 35.2% of traffic in North America 24 June 2016

Amazon, the e-commerce giant notoriously hungry to break into hot new markets, is quickly rising the ranks to compete with industry titans like Netflix.

Amazon Video is now the third most-streamed online video on demand service, behind Netflix and Youtube, according to a new internet usage report from Sandvine. The network hardware company’s twice annual Global Internet Phenomena Report found that Amazon’s streaming service now accounts for 4.3 percent of downstream traffic during peak evening viewing hours.

Netflix still dominates video streaming, representing 35.2 percent of traffic in North America within the past year. Netflix’s share declined slightly from 37.1 percent six months ago.

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