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Netflix Viewing Rises, Impacts Traditional TV Trends

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Netflix continues to have a major impact on TV viewing — its viewing hours, in relation to traditional TV viewing, are now double the number of a year ago. There were 10 billion hours streamed from Netflix’s movie library, against 129.5 billion hours for traditional linear TV viewing in the quarter.

MoffettNathanson Research says Netflix’s comparative size within the traditional TV linear market, in terms of quarterly viewing hours, was just under 6% for the first quarter of 2015 — 10 billion hours streamed for Netflix against 129.5 billion hours traditional linear TV viewing in the quarter.

Traditional TV linear viewing in the first quarter of 2015 was down 5% versus a year ago, when the Sochi Winter Olympics impacted viewing in the first quarter of 2014. Taking out the Olympics means a slightly better 3.5% decline, according to MoffettNathanson.

Read the entire story here.

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