In June, analysts suggested that Netflix may have gained at least 1 million subscribers in Australia and hence the 2.5 million number brings ‘awe’ to every statement about it. There’s only one confusion here : do these numbers included trail users or final subscribers? While some telcos offer a month’s trial while some may have gone as far as offering 12 months for trial.

As per the ACMA survey, an estimated 2.5 million adult Australians (14 percent of all adult Australians) admitted to using Netflix to stream TV shows or movies. The survey also found that an estimated 3.2 million adult Australians (17 percent of the country) watched video content via SVOD services in the first six months of 2015, with 2.2 million (12 percent) watching in the last seven days before the survey.