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One Key to OTT Success: Agile Billing

In an amazing guest post by James Messer for Broadcasting Cable, he says that consumers are radically transforming the way they enjoy media and entertainment. According to Experian Marketing Services, “an estimated 7.3 percent of U.S. households (8.6 million homes) today are considered ‘cord-cutters,’ meaning they have high speed internet but no cable or satellite television service.”

James points out that this is a bit of doomsday scenario for cable and satellite TV providers— they lost 383,000 subscribers in 2015 and many predict that number will only grow in the years ahead.

With revenue from the OTT market expected to exceed $10 billion by 2018, according to Infonetics Research, the opportunities to capitalize on the consumption economy are endless. But with more and more programmers entering the OTT market, only those with the most agile billing models will survive.

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