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Online video advertising faces problem of transparency

Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is a lack of currency and transparency in digital video for marketers who have trusted TV for 70 to 80 years. Online video CPMs have gone up quite a bit,” “They are north of paid TV cable platform CPMs, which is pretty amazing. Clients are working out where they can get their best bang for their buck, or ROI. However, these problems will be solved. I think the shift from traditional media to online platforms will continue to flow.”

Source: Adnews

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