Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Online video from popular networks see a rise in ad prices

Roshan Dwivedi Published on : 01 March 2016

A recent study by Hub Entertainment Research reveals that 34% of digital TV users prefer watching content from reputed media than independent creators. Ad prices are increasing for videos from TV networks and popular film production companies. Users are consuming around eight hours of online video content every week, while traditional linear TV is seen around 22 hours on an average in a week. What works in favor of online video is that users find it more creative and relevant, as well as shorter. Also discovery of online video is simpler via social media and shares, which is another reason for the rise.

Source: MediaPost

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour