OTT vendors gearing up to rocket past satellite for 4K, says Futuresoft Analyst

The satellite industry may have looked more than interested in chasing the 4K technology but OTT vendors look to face lesser barriers, and hence a more favorable position to lead. Among the challenges facing the traditional pay-TV market, a mainstay of the satellite industry, is the simplicity of getting monetized content to consumers. Futuresoft added that an OTT vendor mainly needs a big enough bandwidth pipe and an end user with a smart-TV to deliver 4K to viewers. Pay-TV operators however, typically require updated Set-Top-Boxes (STBs). Most of these devices currently lack High Efficiency Video Coding (HEVC) chips, and limitations on HDMI output can further complicate access to 4K.

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