The satellite industry may have looked more than interested in chasing the 4K technology but OTT vendors look to face lesser barriers, and hence a more favorable position to lead. Among the challenges facing the traditional pay-TV market, a mainstay of the satellite industry, is the simplicity of getting monetized content to consumers. Futuresoft added that an OTT vendor mainly needs a big enough bandwidth pipe and an end user with a smart-TV to deliver 4K to viewers. Pay-TV operators however, typically require updated Set-Top-Boxes (STBs). Most of these devices currently lack High Efficiency Video Coding (HEVC) chips, and limitations on HDMI output can further complicate access to 4K.
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