Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Pay-TV Can Play With OTT, finds Amdocs

Roshan Dwivedi Published on : 06 May 2015

497271272_960

Over-the-top services are slowly chipping away at traditional pay-TV subscriptions. But, according to a new study, there’s a fairly simple way for pay-TV providers to hold on to their revenue.

In a global survey of thousands of pay-TV customers, Amdocs Ltd. and IE Market Research found that 51% of North American consumers planning to cancel or reduce their pay-TV subscriptions would maintain their monthly spend if service providers offered a unified interface for searching, discovering and watching both pay-TV and OTT content.

Creating a blended user interface (UI) is technically feasible, but most pay-TV providers have been reluctant to do so, presumably because they don’t want to point customers toward competitive services. The exceptions in North America have been smaller and midsize cable operators, including Suddenlink Communications , Atlantic Broadband , Grande Communications and RCN Corp. Those service providers all use TiVo Inc.‘s platform for delivering Netflix alongside their own video streaming servers with a user interface that supports integrated search and discovery.

The study also found that consumers rated pay-TV services highly for content choice, video quality and, perhaps surprisingly, service. OTT offerings, on the other hand, won out on price, multiscreen video features, content recommendations and overall user experience.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour