Apparently traditional TV, time-shifted TV, and over-the-top (OTT) services aren’t enough: People will pay additionally for single TV movies/programs/sports events — presumably either ad-free or with limited advertising.
In a Hub Research April survey, 20% of respondents aged 16-64, who have watched TV programs/movies online on any device, say they have paid for separate programs/movies. This figure was up from 16% levels achieved in 2013 and 2014.
Is this the true a la carte world many have talked about?
New OTT video on demand services like Sling TV, CBS All Access, HBO Now, Sony’s Playstation Vue, and others offer “skinny” programming packages with pseudo a-la-carte options, but not individual programs.
For sure, this is good news for traditional pay TV providers, whose . revenues from traditional packages continue to drift lower. But it may also signal perhaps another opportunity for niche businesses to find new viewers.
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