According to S&P Global Market Intelligence, Poland tops the OTT TV consumer count list.
The research found that 81% of internet users in Poland said they stream video on their TV sets, compared to 79% in the UK, and 74% in both Sweden and Germany. US OTT TV consumers proportion at 73% followed by Italy at 72%, while France trailed at 69%.
An excerpt from the company’s research reads, “The vast majority of internet households view online video on their in-home TVs. Yet, the devices consumers prefer to use to deliver online video content to the TV varies substantially in Europe and the US. In 2017, US internet households are equally likely to be using a smart TV, Blu-ray player, streaming media player (SMP) or a pay-TV set-top box (STB) to watch online video on the TV. Over the past two years, the data shows substantial growth in the use of smart TVs, Blu-ray players, and SMPs.”
The study also revealed that the US averages between two and three TVs per household, whereas few households in Europe have more than one TV.