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Rather Than Original Programming It’s On-Demand Driving Subscriptions 15 December 2015

According to November 2015 data from RBC Capital Markets, more than half of US internet users said that having access to original content did not influence their decision to subscribe to Netflix at all. More than a quarter of respondents said that having access to original content convinced them a great deal, or a good amount, to subscribe to Netflix.

Original programming is just a part of why viewers subscribe to the service. And while Netflix does plan on launching twice as many of its own shows next year, it’s the convenience of on-demand streaming programming that is driving subscriptions to its video streaming platform.

January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content.

Source : eMarketer

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