VOD ( Video on demand) content was the ultimate survival solution for the lockdown period. While the video content was on a rise to beat the lockdown blues, audio streaming skid downwards.
Moving one year forward, the current scenario is witnessing corporate offices opening, social places running and this has given rise to audio streaming usage of up to 30% more.
A representative at Spotify stated, ‘’Listeners took a few weeks to adjust to the new work-from-home situation when the lockdown started, but today, streaming has recovered to pre-covid levels. As things open up, where people listen to audio is starting to change a bit, but a major part of the listening is still happening at home.’’