According to a recent report from broadband utilization analysis firm Sandvine (via Recode), Amazon Video remains significantly less popular than Netflix in terms of its usage.
Per Sandvine’s latest internet usage report, Netflix accounts for a staggering 35.2% of all U.S. prime-time broadband downstream traffic. The term “downstream” is simply an industry term referring to data received by computers and networks — things like sending emails, surfing the web, or streaming video content.
This makes Netflix by far the largest single user of broadband network traffic, effectively double the second-largest source of internet usage, Alphabet’s YouTube, at 17.5%. Amazon Video, on the other hand, comprises a still sizable 4.3% of all prime-time U.S. internet usage.
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