CBS Corp. is adding partners for its Showtime TV service over the Internet, securing distribution via set-top box maker Roku Inc. and Sony Corp.’s PlayStation before its debut in early July.
Showtime announced the $10.99-a-month service Wednesday, joining the ranks of programmers letting viewers watch shows without signing up for conventional pay TV. The service will also be available initially on Apple Inc. products including the iPhone, iPad and Apple TV, New York-based CBS said that day in a statement.
The new deals announced Monday ensure that Showtime’s online video on demand service will debut with more partners than Time Warner Inc.’s HBO Now product. HBO forged an exclusive deal with Apple, and then added cable operator Cablevision Systems Corp. before HBO Now’s April debut. Last month, Google Inc. announced HBO Now will be accessible from Google’s Android devices.
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