As per the Q1 2019 reports, Spotify becomes the first-ever music streaming service to hit the 100 Million paying subscribers mark. Despite intense competition in the audio streaming industry, Spotify beats out the major competitors like Google Play Music, Amazon Prime Music, and Apple Music to gain more than 217 Million monthly active users.
Users value the service offered by the music streaming giant and thus the volume of paying subscribers has jumped 32%, compared to the stats of 2018’s first quarter.
Although Google and Amazon, both have introduced ad-supported free tier services, still Spotify has got its loyal subscribers in its range. Also, as the challenges are increasing, Spotify is willing to give its listeners more & more reasons to keep listening.