Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Streaming accounts for 12% of total TV viewing, says Nielsen data

Roshan Dwivedi Published on : 05 October 2017
Streaming accounts for 12% of Total TV Viewing

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits.

Some of it’s findings were:

  • 1,000 U.S homes actively used atleast 1 connected device.
  • Hulu viewers are 62% female.
  • YouTube viewers are 55% male.
  • Netflix and Amazon Prime viewership is more balanced.
  • Over a quarter of all streaming is done by people under 18 years old.
  • Nearly half of streaming is by people under 18.
  • 55% of Amazon Fire TV viewing is spent on Amazon content.
  • Netflix is equally popular on all devices, whereas YouTube is more popular on game consoles.
  • Streaming accounts for 12% of total TV viewing.
  • 48% of viewers spend time viewing Netflix content which accounts for 6% of all TV viewing.
  • Streaming video on demand (SVOD) services were used by 59% of households.
  • 62.5% of TV households are internet TV enabled, meaning they access a streaming service with a connected device.
  • Netflix is the most popular SVOD, in 59% of homes with an SVOD subscription, whereas Amazon is in 31% and Hulu in 13%.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
October 11

9:00AM PST

Creating a New-Age Customer Support System

Creating a new-age customer support system requires leveraging modern technologies and strategies to provide exceptional customer service which includes creating workflow laced tools for listing and managing customer enquiries, issues, internal requests, delivery backlog, release management, feedbacks, To Dos for teams, SLAs etc seamlessly by tailoring it as per your processes and policies. In this webinar you get to understand how to implement a strategic customer support system by understanding our innovative workflow management tool and also managing integrations with ease. Also it will help you be able to track, monitor the deliverables in an effective and efficient manner. 

In this webinar, you will learn :

  • Tattle’s Architecture Unveiled: Discover the backbone that powers your deliveries and processes.
  • Tool Creation Process: A detailed walkthrough how to create tools for customer , Internal teams, manage workflows and SLAs
  • Integrations: Effortlessly integrate with multiple data sources to collect and manage enquiries, issues, feedbacks  

Event Language: English
1 hour