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Streaming accounts for 12% of total TV viewing, says Nielsen data

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits.

Some of it’s findings were:

  • 1,000 U.S homes actively used atleast 1 connected device.
  • Hulu viewers are 62% female.
  • YouTube viewers are 55% male.
  • Netflix and Amazon Prime viewership is more balanced.
  • Over a quarter of all streaming is done by people under 18 years old.
  • Nearly half of streaming is by people under 18.
  • 55% of Amazon Fire TV viewing is spent on Amazon content.
  • Netflix is equally popular on all devices, whereas YouTube is more popular on game consoles.
  • Streaming accounts for 12% of total TV viewing.
  • 48% of viewers spend time viewing Netflix content which accounts for 6% of all TV viewing.
  • Streaming video on demand (SVOD) services were used by 59% of households.
  • 62.5% of TV households are internet TV enabled, meaning they access a streaming service with a connected device.
  • Netflix is the most popular SVOD, in 59% of homes with an SVOD subscription, whereas Amazon is in 31% and Hulu in 13%.

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