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Streaming Overtakes Live TV Among Consumer Viewing Preferences, says Deloitte Study 23 April 2015

deloitte

U.S. consumers are more inclined to stream entertainment from an Internet TV platform than tune in to live TV, according to the results of a new survey from consulting firm Deloitte.

Video streaming services such as Netflix, which are now used by more than 42% of American households, have overtaken live programming as the viewing method of choice, Deloitte’s study found. About 56% of those surveyed now stream movies and 53% stream TV shows on a monthly basis, as compared with 45% of those who prefer to watch TV programs live.

And Internet-video services are valued more highly than cable or satellite TV among consumers aged 14-25, a group Deloitte dubs “Trailing Millennials” — another worrisome indicator for the pay-TV biz. For that age group, 72% cited streaming video as one of the most valuable services versus 58% who said the same for pay TV.

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