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Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016

According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed 50% of US-based audiences.

Streaming video on-demand (SVOD) is now in the same number of households as DVRs, as 50% of people now use services like Netflix, Hulu and Amazon Video for their nightly entertainment. Of most of the major entertainment consumption technologies, SVOD also saw the biggest jump, up nearly 20% year over year, and it seems well within reason that this number will only continue to spike, soon becoming just as ubiquitous as having a television in your home.

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