Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Teens and young adults more likely to cut the cord

According to a report by Nielson that surveyed more than 30,000 people from 61 countries, it was found out that 65% of the people watch video-on-demand in some form. The younger the people, the more likely they were to cut the cord. 40% of ages 15-20 were interested in doing so, the 21-34 bracket stood at 38% and 35-49 were at 30%. Similar pattern was observed with paid OTT, teens and young adults are most likely to sign up, with around a third of them already having access to paid service. Lowest numbers were seen for the senior most bracket.

Source: Streaming Media

Tags
OTT

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy