Written by: Roshan Dwivedi
TV advertising continues to be a leading platform for broadcasters and media firms amidst VOD and online TV growth. Managing ad inventory effectively on online media, prime time TV and mobile ecosystem is a challenge for media exchange companies. According to PWC, the ad market in the Asia Pacific is growing well and is expected to be valued at around $53 Billion in 2019. This includes linear, on-demand and online. Online options and Multiscreen TV has made the industry fragmented, and it is difficult for all players to analyze the effectiveness of each medium.
Source: National Multimedia