Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

TV Execs Talk Breaking Barriers in the Digital Age at Variety’s TV Summit

Roshan Dwivedi Published on : 10 June 2015


As viewers use more multicast video on demand services to navigate through their daily entertainment, TV studios are seizing the opportunity by using the Internet as a tracking system to monitor consumption. Moderated by Variety co-editor-in-chief Andrew Wallenstein, a panel of media researchers and data analysts discussed how television could utilize the digital age by quantifying its audiences.

“We know that online is a really important place of discovery…. How can we as an online entity as digital as Facebook add the incremental audience to what you’re doing on TV and drive those business results,” said Facebook industry manager Sharon Mussalli. “There are ten million additional people to the 50 million that are light TV watchers and they will probably be interested in your show you just have to bring them into the fold to grow and maintain those audiences.”

By linking television programs to viewers to client partners, Warner Bros. EVP Liz Huszarik said barriers must be broken in order to share useful data for the better of the company.

“What we’ve done as a studio in the past is that we have been very independent… we have now started to leverage our internal data, point of sale data, digital data and working with home entertainment colleagues… We are really forging a partnership so what has happened in the studio is some of those walls have come down and the sharing of data sets across the entire studio is happening,” she said. “Based on that you are able to attempt to build models and correlations between activities and behaviors.”

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
May 30

9:00AM PST

API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that…...

Event Language: English
30 Minutes