Research from the Spanish association for media research (AIMC) reveals how much the Internet is modifying TV consumption among Spaniards.
The AIMC has published its Panel Q report, focused on online audience habits, and revealed the strong bonds between TV and the Internet which are commonly used together. Indeed, 65% of Spanish viewers have been online while sitting in front of TV at least once, while 58% do so regularly. For just over two-fifths, it’s a practice that is very common. Conversely, 86% of connected-users watch the TV every day.
But, contrary to other reports pointing to an unstoppable social TV boom in Spain, AIMC noted that only 17% of Internet-TV users are online to comment about what they’re watching.
Social TV addicts choose social media for almost four-fifths of TV-related activities, while the rest prefer short messages OTT video services. Most of the comments (66%) come from smartphones, the most used device, followed by computers (20%) and tablets (14%).