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TV? It’s About VOD, On-Demand, Mobile And UGC Now

 

The Ericsson ConsumerLab TV & Media Report 2015 shows consumers embracing VOD services like never before, with every third viewing hour now spent watching on-demand TV and video.

Here are some significant findings from the report :

  • Bingeing is changing the game: Watching multiple TV episodes in a row has rapidly become a key part of the TV and video experience. This habit is prominent among Subscription Video-on-Demand (S-VOD) users of services such as Netflix, Amazon Prime, and HBO, of whom 87% binge-view at least once a week.
  • The difficulty of finding content: Half of consumers watching linear TV say they can’t find anything to watch on a daily basis. Consumers feel that recommendation features are simply not smart or personal enough.
  • Linear TV remains key: The popularity of linear TV remains high, mainly due to the access it gives to premium viewing and live content, like sports, as well as its social value. In this respect, linear TV often acts as a ‘household campfire.’

Read the entire story here.

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