TV today: free and paid, linear and on demand

According to a report by Roy Morgan Research, over a third of Australians now watch TV ‘On Demand’ in an average four weeks (34.8%). This includes either free or paid ‘non-linear’ viewing, from the networks’ catch-up TV services to Subscription Video on Demand (SVOD), including Foxtel’s offerings. Over a quarter of them watch ‘linear’ Foxtel from a set top box in an average four weeks (26.7%).

Also, many Australians now watch TV in multiple ways. Tim Martin, General Manager – Media, Roy Morgan Research, says, “Now, for the first time in the Australian market Roy Morgan is able to compare and contrast the size and reach of each of FTA terrestrial television and On Demand TV including Netflix, Stan, Presto, Foxtel Go, Foxtel Play.

This provides some really interesting insights which will be useful for broadcasters and cross platform media owners as the media landscape continues to fragment. One such insight is more people collectively watch any form of On Demand than watch Foxtel through the Set Top Box.”

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