Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

US VOD subscribers usage patterns – TDG Research 30 June 2017


According to TDG research, two thirds of adults in the US watch Subscription video-on-demand (SVOD) services, however, their usage patterns vary greatly.

pay-TV substituters that form a small number, spend 68% of their TV time watching SVOD which equates to about 25 hours a week.

Further, the research suggests that Substituters spend far more time than other segments watching TV (some 34 hours a week) apart from watching SVOD.

pay-TV supplementers spend 20% of their TV time which is about 3.5 hours a week, watching SVOD. According to researchers, pay-TV supplementers spend just over 14 hours each week watching TV which is far below substituters and the least among the four segments. Read More

Don't forget to share this post!

Latest Posts

Get the Deal
Offer Valid till July 10th. T&C apply