Twitter’s CEO Jack Dorsey has said that Twitter intends to be “a leader in live streaming video” with Periscope on its sleeve. He said that Twitter is shaping up all its guns to accommodate full video streaming support in its platform. He also said that Twitter now has more than 225 Amplify premium video streaming providers signed up for in-tweet video ads. The return on investment is also better when TV ads and Twitter ads went hand in hand. This had happened during Super Bowl 50, where most advertisers had booked both TV and Twitter slots simultaneously.
Source: Digital TV Europe