Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Viewers Diverge While Platforms Converge in 2016, Says Ooyala Report

Roshan Dwivedi Published on : 06 January 2016

Today, Ooyala steps up with its State of the Broadcast Industry 2016, in which it assuredly predicts that this year will be a lot like last year but more of it.

Over-the-top video content moved to center stage in 2015, and “broadcasters and operators have accepted OTT as a fait accompli, and the repercussions are affecting all areas of the business,” Ooyala asserts.

The report says: “Content viewing has become a whatever, wherever, whenever experience. Traditional scheduled TV watching is no longer the norm (at just over 45% of adult viewers). Instead, OTT video services accessible anytime and anywhere is now the mainstream. Ironically, TV Everywhere (TVE) is often now just TV Next To The TV – watched on mobile and connected TV (CTV) devices within the home. Viewers are diverging while platforms are converging. That poses daunting challenges for the industry as it looks for new ways to meet consumer desires.”

Source : Media Post

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour