Today, Ooyala steps up with its State of the Broadcast Industry 2016, in which it assuredly predicts that this year will be a lot like last year but more of it.
Over-the-top video content moved to center stage in 2015, and “broadcasters and operators have accepted OTT as a fait accompli, and the repercussions are affecting all areas of the business,” Ooyala asserts.
The report says: “Content viewing has become a whatever, wherever, whenever experience. Traditional scheduled TV watching is no longer the norm (at just over 45% of adult viewers). Instead, OTT video services accessible anytime and anywhere is now the mainstream. Ironically, TV Everywhere (TVE) is often now just TV Next To The TV – watched on mobile and connected TV (CTV) devices within the home. Viewers are diverging while platforms are converging. That poses daunting challenges for the industry as it looks for new ways to meet consumer desires.”
Source : Media Post