Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

VoD OTT penetration is increasing 16 February 2016

According to eMarketer, 186.9 million people in the US will be consuming video content via apps or sites like Hulu, YouTube, etc. Video on demand (VoD) services has been growing rapidly over the last 5 years. It is estimated that by 2019, over 70% of internet users in US will use OTT services. It also indicates that despite high penetration, such a demand will ensure there will be enough space for other players in the market. The viewership percentage of cable subscribers using VoD increased from 34% to 51% in 5 years time.

Source: eMarketer

Don't forget to share this post!

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Take a Free Trial to experience
how easy it is to 

Launch an OTT Platform
Try for Free
No Credit Card required!