Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

VOD Searches For the Winning Formula

Roshan Dwivedi Published on : 14 August 2015
Video On Demand Revenue Models

 

The alphabet soup that represents the various flavors of online video on demand programming is funnel that will, over time, lose its one-letter prefixes based on the increasingly popular notion that young consumers are allergic to commitments of any sort.

It begins with an understanding of the various VOD types. There is subscription VOD (SVOD) where Netflix, Hulu and Amazon Prime dominate. You pay a monthly fee of 10-ish dollars, and it’s all you can eat from a preselected buffet of programming. Next is AVOD, which is ad supported on-demand programming and represented by YouTube, with Twitter, Facebook, Instagram and others nibbling at the corners. For the record, we cannot overlook your parents VOD which is the ability to watch (primarily) movies at any time and is/was generally available through the friendly MVPD or, while traveling, companies such as Spectravision who serviced hotels. Technically, there is one more—NVOD—near video on demand, which is a service offered by some MVPDs which allows you to restart a show when you join mid-way.

Just as on-demand programming has evolved, the manner in which video content owners and providers charge for their services has dramatically changed. The take-it-or-leave, mismatched programming tier mentality of cable and satellite has given way to more sensible approaches. This is not to say there is a magic formula or that clever entrepreneurs have come up with a foolproof alternative to classic big bundle approach to video services.

In speaking to industry leaders, two key points emerge: the single shot approach—that is lock into one business model (SVOD, AVOD) is a non starter, and the wise use of data can make the difference between success and failure.

Nick Shore, Chief Creative Strategist at Astronauts Wanted, points out the need to avoid a single focus when it comes to the monetization of video. “In a market that is experiencing this much fluidity and systemic disruption it is more dangerous to have one business model than to look at multiple,” he says.
“However, it’s a fine line between a carefully  calculated number of hedges versus spinning too many plates, creating a lack of focus and just chasing flavor-of-the-week-models.”

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
March 27

8:00AM PST

Introducing Muvi Live Paywall: Monetizing Live Streams

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at the forefront with a revolutionary Paywall PPV monetization solution designed to empower businesses to maximize revenue from their live streams and events.

In this engaging webinar, we will provide a comprehensive overview of Muvi Live’s Paywall feature, exploring its functionalities, and the unparalleled advantages it offers to creators and businesses, especially those in the streaming industry. From seamless payment integrations to personalized user experiences, we’ll guide you through the key aspects that make Muvi Live Paywall a game-changer for content monetization.

Why Attend the Webinar:

  • Understand the present state of live stream monetization solutions.
  • Introducing Muvi Live Paywall – the ultimate PPV monetization solution for live streams.
  • Live demo of the Paywall feature: from setting up the price to purchasing and watching the stream.
  • How Muvi Live’s Paywall feature stands out among the rest.
  • Insightful tips on how to maximize your live stream revenue.

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at…...

Event Language: English
1 hour