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VOD viewing set to equal linear TV by 2020

According to the latest edition of Ericsson ConsumerLab and Media studies, the average time spent watching TV and video content has reached an all-time high of 30 hours a week, including active viewing of scheduled linear TV, live and on-demand Internet services, downloaded and recorded content, as well as DVD, and Blu-ray.

 

However, almost three-fifths of viewers now prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50% since 2010.

 

Mobile viewing on tablets, smartphones, and laptops is projected to increase by 85% in 2020 since 2010. Smartphones alone are expected to account for almost 1/4th of viewing, an increase of nearly 160% over a ten-year period.

 

The survey showed that the average number of on-demand services has increased from 1.6 in 2012 to 3.8 services in 2017 per viewer and that two-fifths of consumers already pay for on-demand TV and video services today. By 2020, on-demand viewing will make up approximately 50% of total viewing.

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