According to the latest edition of Ericsson ConsumerLab and Media studies, the average time spent watching TV and video content has reached an all-time high of 30 hours a week, including active viewing of scheduled linear TV, live and on-demand Internet services, downloaded and recorded content, as well as DVD, and Blu-ray.
However, almost three-fifths of viewers now prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50% since 2010.
Mobile viewing on tablets, smartphones, and laptops is projected to increase by 85% in 2020 since 2010. Smartphones alone are expected to account for almost 1/4th of viewing, an increase of nearly 160% over a ten-year period.
The survey showed that the average number of on-demand services has increased from 1.6 in 2012 to 3.8 services in 2017 per viewer and that two-fifths of consumers already pay for on-demand TV and video services today. By 2020, on-demand viewing will make up approximately 50% of total viewing.
