More than half (52%) of OTT service providers are researching, getting ready to launch or have already launched VR-video content, according to a global study commissioned by Level 3 Communications.
Unisphere Research, in partnership with Streaming Media, interviewed 628 people from media and entertainment companies across the globe.
Findings show that 67% of OTT service providers believe VR is here to stay, but they acknowledged primary business and technical challenges including a lack of consumer awareness, interest and fear of competition from free services, user-generated content and bandwidth caps.
Close to 50% of respondents have plans for 4K broadcasts, 4K VOD streaming and/or 4K live-linear or live event streaming.
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