Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

VR and OTT to go hand-in-hand

More than half (52%) of OTT service providers are researching, getting ready to launch or have already launched VR-video content, according to a global study commissioned by Level 3 Communications.

hands-1167621_960_720

Unisphere Research, in partnership with Streaming Media, interviewed 628 people from media and entertainment companies across the globe.

Findings show that 67% of OTT service providers believe VR is here to stay, but they acknowledged primary business and technical challenges including a lack of consumer awareness, interest and fear of competition from free services, user-generated content and bandwidth caps.

Close to 50% of respondents have plans for 4K broadcasts, 4K VOD streaming and/or 4K live-linear or live event streaming.

To read more about it please click here

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy