Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Yahoo adds ad viewability and fraud measurement 04 June 2015

yahoo-stream-ads-banner

Yahoo has made independent viewability and fraud measurement for video advertising available on all its properties.

Yahoo is partnering with third-party measurement companies that align with the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). Advertisers running campaigns with Yahoo can choose from a variety of measurement solutions for greater transparency into campaign performance to ensure appropriate return on advertising spend, brand safety and ad effectiveness.

This is set to be a huge boost for Yahoo’s online VoD¬†platform and streaming services.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Coupon code: INDEPENDENCE25OFF
Get the Deal
Offer Valid till July 10th. T&C apply
close-link