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Yahoo’s Streaming Service Was Doomed to Fail 07 January 2016

Entering into the world of streaming services is far from simple. The field is beyond crowded with well-established services backed by a whole lot of money, popular original programming, and exclusive licensing deals with TV and movie studios. When Yahoo! entered the playing field recently with “Screen,” the climate it stumbled into was one that was far from amenable to newcomers. Knowing this, it should come as no surprise to any of us that the service has officially been shut down and consolidated after less than two years.

Yahoo! entered into a video streaming services market without the flagship offerings of its competitors. Hulu owns the market for network TV and utilizes that to back its original programming. Prime is propped up by the enormity of the Amazon empire. Netflix has almost two decades of an established presence, with its own original programming featuring smash hits like Daredevil, House of Cards, and Orange Is the New Black. For Yahoo! Screen, it leaned into a twice-canceled cult comedy in Community, a single NFL webcast of an overseas game, and large-scale concert events.

Without a solid foundation to build on, the whole operation crumbled. Community, while an amazing show in its own right, can’t be counted on as a keystone. The NFL game broadcasted was a 6:30 a.m. Pacific Time matchup between the Bills and Jaguars. Putting the final nail in the coffin, the online concert market still has yet to develop as a viable business model. All told, it was a shoddy framework that set Yahoo! Screen up for failure from the very beginning.

Source : CheatSheet

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