VOD service Netflix has been responsible for at least the quarter of online TV viewing today. Apart from YouTube, it has flattened literally every competitor it ever had. We wrote earlier about how YouTube is future-proofing itself against Netflix but when it comes to numbers, Netflix is very close to reaching and crossing subscriber numbers.
In the recent data published by IPA, YouTube reportedly had 34% people accessing it every week while Netflix had a close 29%. On an average, it amounts to 51 minutes every day with YouTube getting attention for 21 minutes a day.