Content writer/Tech Blogger
We are looking for a content writer with technical background to join our Marketing Team at Muvi.com in Bhubaneshwar.
You will be responsible for creating and publishing blogs, writing video scripts, creating ebooks, whitepapers and guides as well as preparing infographics and social media content for our product and services. Being a B2B software product company, we are looking for people with sound knowledge and experience in technology and software development.
- Work closely with Marketing, Sales and Customer Success on their content needs each month. Develop content to deliver value across the entire funnel.
- Execute a content strategy aligned with product marketing strategy as well as our own content strategy
- Do competitive analysis, prepare a roadmap to ensure better ranking vs competition on content based on quality
- Produce collateral to enable Sales such as case studies, reports, success stories.
- Brief Designers to produce content that is visually beautiful.
- Write and edit regular blog pieces, e-books and white papers to deliver thought leadership and SEO-driven content.
- Research keywords and identify opportunities for content creation to drive inbound traffic.
- Research industry-related topics (using Google Trends, Facebook Insights and other tools) to create engaging content about brand management.
- Include relevant keywords provided by SEO analysts to produce search engine optimized content.
- Create engaging and error-free content
- Adhere to delivery timeline, and publish content accordingly.
- Research and analyze industry news and write daily snippets.
- Access Google Analytics, perform research, create benchmarks and track success of published content.
- 3-5 years of experience in Content Writing or Technical Blogging for technology companies or websites.
- A proven showcase of developing acquisition and retention driving content across multiple channels and media.
- Experience in data storytelling; spotting trends and turning them into valuable and captivating content.
- Ability to create content in multiple formats – Blogs, eBooks, Whitepapers, Infographics, Video Scripts, Social Media Posts etc…
- Ability to understand and decipher google analytics data