We are looking for a Marketing automation specialist who will be responsible for driving different campaigns like; Drip campaigns, Email/SMS campaigns and Push channel campaigns etc. and must have in-depth knowledge of email campaign management, marketing automation, channel metrics, and analytics.

Responsibilities:

• Own the execution of marketing campaigns from beginning to end –from daily design/development, to audience building, scheduling, testing, and reporting.
• Assist in the execution/updates for the triggered email program; make recommendations for additional triggers and customer journeys.
• Create end to end flow for drip campaigns.
• Grow email subscriber list organically.
• Measure results and optimize the marketing process.

Requirements:

• 4+ years of experience optimizing email marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.
• Strong analytical skills with the ability to understand and interpret numerous key performance indicators (Knowledge of tools such as Google Analytics, Mixpanel, and Domo preferred).
• Moderate HTML coding ability related to email programming and template building.
• Familiarity with connected content calls, APIs and SDKs.
• Experience managing SMS and push notifications preferred.
• Must have experience in marketing automation tools (e.g. Madmimi, Mailchimp, Marketo, Hubspot, Eloqua, etc.)